CAY Group offers international brand owners a serious, well-connected route into Singapore, Malaysia, Taiwan and Hong Kong — with 24 years of retail relationships, end-to-end logistics, and the local marketing expertise to make your brand work here.
We don't just put your products in a warehouse and take orders. We actively place your brand into the right retail environments, build awareness among the right audiences, and manage everything from import documentation to after-sales support.
Our portfolio of 20 exclusive brands means we have established relationships with every significant premium retailer in Singapore and Malaysia — and your brand walks in through those doors with us.
We manage the entire import process into Singapore so your brand can focus on making great product.
We place your brand into Singapore and Malaysia's most respected retail environments.
We don't just stock your brand — we build its presence in the market.
When we take on a brand, we represent it exclusively — protecting your brand equity and pricing integrity across our territories.
A dedicated team manages every stockist relationship so your brand is always well-represented at the retail level.
Brand owners receive clear, regular visibility into how their brand is performing across our network.
We hold exclusive distribution rights for our brand portfolio across Singapore, Malaysia, and for select brands, Hong Kong and Taiwan. Each market is served by established retailer relationships built over more than two decades.
Our home market since 2002. Deep relationships with every major premium retailer — from Kinokuniya and WH Smith to Red Dot Museum and Art Friend.
Active wholesale distribution across Kuala Lumpur and Penang, including Eslite, Kinokuniya KLCC, Tsutaya Bukit Jalil, and key independent retailers.
Distribution into Hong Kong's premium stationery and lifestyle retail sector, including Eslite — one of Asia's most prestigious bookstore and lifestyle chains.
Retail presence in Taiwan's highly design-literate market through Eslite — the definitive destination for premium stationery and lifestyle goods in Taiwan.
We have established wholesale accounts with Singapore and Malaysia's most respected retailers — the stores your target customers actually shop in.
We learn about your brand, your goals, and your existing market presence.
We assess fit with our retail network and identify the right channel strategy for your brand.
We formalise the exclusive distribution arrangement, territories, pricing and terms.
First shipment in, retailer introductions made, launch activation planned and executed.
Regular reporting, retailer development, marketing campaigns and annual brand reviews.
We're selective about the brands we take on — we only distribute products we believe in and can sell well. If your brand is a strong fit for the Singapore and Malaysia premium stationery and lifestyle market, we'd like to hear from you.
We focus on premium and design-led brands. Mass-market products are not our channel.
Our core categories: notebooks, writing instruments, paper goods, craft, and lifestyle gifting.
Products should have clear retail packaging, established pricing, and be ready to ship.
We invest in building brands here. We look for brand owners who share that long-term view.